Whitman Athletics

 

 

In late 2016, Whitman College sent out an RPF for the redesign of their athletics logo and the development of their mascot (they weren't utilizing a mascot at the time.

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I partnered with a local friend and contracted with a remote designer who had experience with collegiate logo design and we submitted our proposal.

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Whitman ultimately chose to work with an award-winning designer in Pittsburgh and decided to not pursue the development of a mascot for athletics.

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In any case, we were proud of our submission and had some really solid ideas for both design and promotions.

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The references on page 8 may be of particular interest.

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Branding

Concept Development

Estimating and Planning

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