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When Genie Industries planned the launch of their first entirely new product line in many years, it was kind of a big deal. 


We created a direct mail piece to send to dealers that would grab their attention in a unique way and hint at what they would see at the ARA show that year.


The final layout of the ultrasound piece was executed by a Seattle firm - the Christmas card never made it to press, but we thought it was a fun option.




Creative Concepts


Design & Page Layout


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